Monica's experience meeting Alex at Kimironko market in Rwanda

Alex Nshimimana

Traveling to Rwanda was mostly my Mom's idea. My brother has been living there since last summer, so I agreed to take her for a trip there to visit him this February. My brother Micah, by the way, has a blog about his time there over at

Micah has made a lot of friends there through his work and his church (and also just because he's just a super nice guy), and he introduced us to his host family and his neighbors. Rwandans LOVE making speeches. If you go to a Rwandan dinner, be prepared to listen to a lot of speeches.

I Travelled To Rwanda...and Started A Business!

The weather, also, is perfect. We stayed in a guest house in Kigali, and every morning we were woken up by the birds singing to the sunrise. There are so many birds! 

Micah's neighbor's brother was getting married, and we were invited to the wedding. I was psyched, but I hadn't brought appropriate clothes for a wedding. That meant that we had to take a trip to the market so that I could get a beautifully tailored outfit in colorful kitenge cloth.

We ended up going to 2 of Kigali's biggest markets and spending most of the day shopping.

Kimironko Market is an indoor market with so many stalls and things for sale and people trying to sell me things. It was overwhelming. The colors and patterns of the many fabrics were dizzying. 

I expressed interest in buying a jacket, and was immediately flocked by vendors of all ages. They handed me binders with laminated photos of different styled clothes to leaf through. In the back, smiling calmly, was a young man wearing a colorful hat and shorts. He held up a long jacket on a pole. "Do you like this?" He asked. "Ooh, yes!" 

"Try it on," he said. I tried it on and immediately wanted it. It fit perfectly. "I can make you a jacket like this if you pick out the fabric, but you can't have this one. This is my floor model." 

"How much is this one?" I asked. We went back and forth. I ended up buying two jackets from him, including the floor model. He measured me for the second jacket, and agreed to deliver it to the guest house where I was staying if I sent him the address on instagram. 

Later that evening I remembered to send Alexander my address via instagram. I leafed through his photos. Each one had a photo of a different customer and their outfit. The outfits were unique. They were fresh, fun. 

Alexander came to my house two days later to deliver my blazer. It had shoulder pads, pockets that actually worked, and the fabric that I had picked out was stunning. The placement of the design on the sleeves and pockets was perfection. 

I Travelled To Rwanda...and Started A Business!

He sat on the couch and we chatted a bit. He told me about his stall in the market, how he wanted to study business, how he had gone to the camp for gifted boys that the Peace Corps runs. I asked if he was exporting his clothes anywhere. He said that one of his friend’s moms, who lives in Tennessee, had bought some things to sell and was sending him the proceeds. 

I asked him if he’d be interested in starting an import business with me. I was short on time, but we agreed to meet on Sunday, the day before I left. I traveled on the back of a moto across the city to meet him at the coffee shop. We drank iced coffee and picked at some french fries, and he showed me his best samples. I told him what I wanted, and he told me that he would sew it for me before I left.

My plane was leaving at 6pm the next day. Mom was getting anxious, but Alexander pulled up at 3pm, as promised. His bag was stuffed and he looked exhausted. He’d stayed up the entire night sewing, and his creations were incredible. 5 bombers with patterns and contrasting pockets. Hats of all colors. He even threw in some items for free, and told me to just send me the money once I’d sold them. I hugged him and told him I’d be placing another order as soon as I sold the first one, and we left for the airport. 

Want to help? We'd love it if you followed Umudozi on instagram, twitter, and all other social media as @umudozi. If you're not in the U.S., Alex also has resellers in other countries - you can reach out to him on instagram to get their info. 

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